Price your exports and imports with confidence: margin %, markup %, total profit, breakeven units and the selling price needed for a target margin. Free for Indian exporters and importers.
Pricing Inputs
Enter your cost, selling price and volumes to analyze profitability.
Pricing & Costing Support
Need help building a compliant export price build-up or costing sheet? Submit your details for expert guidance.
Profitability Analysis
Margin, markup, profit and breakeven at a glance.
Margin / Unit
N/A
Margin %
N/A
Markup %
N/A
Total Profit
N/A
Breakeven
N/A
Breakeven Revenue
N/A
Price for Target Margin
N/A
Cost vs Price vs Margin
Cost
Sell
Margin
Margin % is expressed on selling price; markup % on cost. Breakeven units = fixed costs ÷ margin per unit. If margin is zero or negative, breakeven shows N/A.
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Margin is profit as a percentage of the selling price; markup is profit as a percentage of the cost. A 40% markup on a £100 cost gives a £140 price — but the margin is only 28.6%. Knowing the difference prevents underpricing in export quotes and FOB calculations.
Use the target margin field to back-calculate the price you must quote to earn your required margin after all costs — essential when negotiating with overseas buyers under Incoterms where you bear freight and insurance.
Frequently Asked Questions
What margin % should an exporter target?
It varies widely by product and market — 10-20% is common for commodities, while value-added and branded goods can command 30%+. Factor in currency risk, payment terms and incentive income like RoDTEP.
How do fixed costs affect breakeven?
Breakeven units = fixed costs ÷ margin per unit. Higher fixed costs (marketing, compliance, freight minimums) raise the volume you must sell before profit begins.
Should pricing include duty drawback or RoDTEP income?
Many exporters net down expected incentive income in their effective cost before setting price. Use the Drawback vs RoDTEP tool to quantify it.
What can I calculate?
Margin %, markup %, total profit, breakeven units and the selling price required for a target margin — useful for pricing export quotes.
Are my inputs stored?
No. Calculations run in your browser and your inputs are not stored on our servers.
Is the Margin & Breakeven Calculator free to use?
Yes. The Margin & Breakeven Calculator is 100% free for personal and commercial use — no registration, login or payment required.
